Comparative Value, or Why Your $134 Might Not Be A Waste

My last post was by far my most-viewed to date.  With 30 visitors to the blog over the course of the day, I nearly doubled my previous high of 16 visitors (yes the traffic I’m getting so far is still very low).  I’ve been thinking about Blog Blueprint a lot the last few days, and some things have occurred to me that hadn’t when I wrote the initial review.  As a result, I’d like to update you all on exactly what I think my experience with the service really means.

First of all, I want to get the negative stuff out of the way.  I stand by my statements that the advertisements put out by the company are intentionally misleading.  The blogs on which they post links for customers appear to fall within the PR 2-4 range, and not the PR 3-5 range advertised.  While there may, in fact be some PR 5 blogs in the mix, I did not personally see any of my backlinks on them.  What I’m saying is, if you are considering this service, base your decision on getting mostly PR 2 backlinks with some PR 3’s and a few PR 4’s.  Do NOT anticipate the PR 5’s they say you will get, as they are unlikely to materialize.

Another advertised aspect of the service that I stand by as being patently false is the number of posts per blog.  The promo video specifically states that the service’s blogs are retired after 300 posts.  I have examined several of the blogs on which they placed my links, and all of the ones I found had at least 600 posts. A few had significantly more.  What this means is that most of the PageRank for the blogs is probably cannibalized by the homepage from the posts themselves, and there just isn’t much link juice flowing out from each backlink.

On the subject of my backlinks disappearing, I think I have figured out why, and it doesn’t involve them getting deleted.  When the backlinks originally showed up, they were showing up as PR 2-4 backlinks.  Now, anyone who pays much attention to blogs knows that ranking a single post at PR 2-4 is pretty difficult.  The pages that get that much PR are the homepages of the blogs.

When my backlinks first got indexed, it was because they were included on the blog homepages as recent posts, which is why they showed such a high PR. With a limited number of links on each blog’s homepage, I was probably getting a lot of good link juice during that period.  What eventually happened, however, is that those posts kept getting pushed down the page until they dropped off completely.  When that happened, they began to exist only as individual post pages.  Many of my former PR 2-4 links are probably the links that currently show up as PR 0 links, because that is what they have become now that they are off the homepage of the blogs.  They are still out there, but they have lost most of their oomph.

I’m guessing that a lot of my backlinks are now on pages that aren’t indexed yet by Google.  I expect that over the next few months, lots more of them will eventually show up.  I figure that they will pretty much all be PR 0, though.

Do I still think I wasted my $134? Absolutely. Do I think the company willfully misrepresents its service? Without a doubt.

But do I think they don’t deliver any value to their customers? No. I do believe that they provide value. They really do create high-PR backlinks, even if they aren’t quite as high as advertised.  Even if it is only temporary, those backlinks do send a lot of link juice to the customer’s site.  As for the number of posts on the blogs before they are retired, I don’t think it really makes that much difference.  More posts mean more PR for the entire blog, which is then divided up amongst them. Making a bigger pie, then dividing it into more pieces seems like it probably keeps the size of each piece pretty similar.

For me, I have no cash flowing in from my internet properties yet, and very little start-up capital with which to work.  $57/month is a really significant amount for me to throw at a project that may wind up being a complete failure.  If I had a site sitting at #2 or #3 in the Google SERPs and making $60-70 a month, though, it may totally be worth it to use the service to give it the bump it needed.  Pat Flynn uses it for his sites, for example, because the level of automation it provides him is totally worth the price tag.

So, what it really comes down to is this: The sales pitch is deceptive, and it is nowhere near being worth the money for me.  For some people, though, it may actually be a worthwhile service.  Take the advertisements with a big grain of salt, and make sure that you can handle the cost of the service for a few months while it does its job before you jump in like I did.

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3 Responses to Comparative Value, or Why Your $134 Might Not Be A Waste

  1. Matt says:

    Cory,

    Just want to thank you for writing these two posts on Blog Blueprint. Really appreciate that you shared your authentic experience and then went on to explain in more detail in this post.

    Really helpful–I’m test-driving Blog Blueprint right now, and I’m grateful for your perspective as I watch my own results from this service.

    • Cory says:

      I actually signed up for their affiliate program right after I started using their service, and I had affiliate links on my resources page. At this point I couldn’t recommend the service in good conscience, though, so I removed the links.

      I have a feeling that I will be putting up an affiliate link to The Keyword Academy in the very near future. The information and tools that are presented in that program are blowing me away already. I’m going to give it a few more weeks of testing, first, though. I plan to do a full write-up sometime early next month. I can already say, though, that the keyword research methods and tools that I have been using the last two days have shown me that trying to do primary research with just the Google Keyword Tool and Market Samurai just wasn’t going to cut it. Instead of trying to find one incredible keyword and basing a site around it, the tools from TKA are allowing me to find dozens of awesome, closely-related keywords that I can join together to make 20 to 30-page authority sites that can rank for dozens of terms.

      Of course, TKA can still help me find one-off keywords, but I’m starting to see how much less valuable they are. Buying a domain name and trying to rank such a small site just doesn’t seem all that smart to me anymore. With good keywords that don’t lend themselves well to doing the aforementioned authority sites, I have a feeling that InfoBarrel articles and/or Squidoo lenses would be the better way to go, unless it’s a great informational product sales opportunity.

  2. Rory Mullen says:

    I understand where you may be coming from. I am a micro reader of expressions and when I see people telling a lie on the outside I can call them . While you are online I do not have that skill. I say proper research will always save you in the longs run. You do not have the opportunity to look into people eyes and see if they are lying or not.

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