For anyone who follows my blog, it’s obvious that I’ve been less in the mode of “working had” and more in the mode of “hardly working” so far this summer. For some reason I have been just plain lazy since college let out. I haven’t been working much on my blog or niche sites, or even bothered getting myself a part-time job for crying out loud!
I could chalk it up to burnout from school, but the reality is that being lazy for a couple of months was what I really wanted to do (though I wouldn’t admit it until now). I said I wanted to be really productive. I said I wanted to update my blog regularly and produce a lot of niche site content. When it came right down to it, though, I put relaxing at the top of my to-do list, and it shows.
I think it’s out of my system for now, though. I’ve been getting bored and stir-crazy, so I will (hopefully) use this as an opportunity to kick my sorry behind back into gear. And this time, I have one really cool incentive to motivate me: One of my niche websites, Good Pets For Kids, has hit #2 in Google for its exact primary keyword!I’m really surprised that this has happened. The site is pretty “thin”–it has only a handful of pages so far. I can only assume that the large amount of content on those pages is compensating for the small size of the site. More surprising, though, is that there are virtually no backlinks to the site to send it link juice! Aside from mentions on this blog, the only other linking I have done to it is from InfoBarrel and a Squidoo lens that I created. In the world of SEO, backlinks are supposed to reign supreme. So how did my site get to #2 with almost no effort?
One obvious factor working in my favor is the exact-match .COM domain name. From what I have seen in lots of site comparisons in Market Samurai, though, exact matches in domains really aren’t all that powerful. Even relatively long-tail keywords are often dominated by sites that don’t have exact matches in the URL, let alone the domain name itself.
The #2 ranking has to be coming from the content quality of the site. When I started it, I envisioned an authority site, so I set out to provide in-depth info to users. I created a very small number of backlinks, then basically forgot about the site for three months. The amount of content on the site, though, seems to have really registered with Google’s ranking algorithms, and I’m now seeing steady, organic search engine traffic.
What this has really made me realize is that content truly is king. My garlic site is still languishing around #10-40 for most of its keywords, because it has really light content. It’s hitting home that all I really need to do to start seeing some increased traffic is beef up the content. Even if I don’t go gung-ho in my backlinking efforts, I should see drastic improvement if I just focus on content. I will also be keeping that in mind over the next few weeks as I start building my third niche site, based on multiple long-tail keywords in the “home handyman” field.